HERO film for EA Games gets 25k+ views in 24hrs!
(22 March, 2011)

EA Games digital agency Collective London conceived the idea of projecting the new Crysis 2 game onto buildings in London and Paris at night. People stopped to play the game on wireless consoles and word spread fast to facebook, Flickr and other sites.

BLINK produced a short film called 'Hero' documenting the guerilla stunt which has since been seeded onto social networking sites around the game's much anticipated launch.

Within 24hrs of going live on YouTube, 'Hero' had been viewed 25,000+ times.

On 7th May 'Crysis 2 - Alien Invasions' was awarded Site of the Day on FWA.

Since then Crysis 2 has scooped a Bronze at the Lovie Awards in the 'Mobile and Experiemental' category.

The behind the scenes film is also available on the Crysis2 official site.